Heinz has extended its ready meals line in the UK with the launch of a new range.

Heinz Big Ready Meals will be available from mid-September, the food group said today (10 September), with the tagline ‘Big on flavour’.

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The range will be available in four varieties: chicken curry, pasta bolognese, chilli con carne and beef hot pot. All will have an RRP of GBP2 (US$3.20).

“We launched the Heinz Big Ready Meals range because consumer research has shown that there is a need on the market for male oriented products, which deliver on the proposition of no-nonsense satisfying meals,” said marketing manager Sally Marshall.

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