US food giant Heinz is set to move into the UK cooking sauces business in a bid to take on brands including Knorr and Dolmio.
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The company will this month launch Heinz Spread & Bake, a range of four cooking sauces to to complement chicken, red meat and fish.
Heinz Sauces marketing director Adrian Mooney said cooking sauces sometimes “overpowered” a dish.
“The difference with our new, Heinz Spread & Bake range is that it covers the chicken breast or meat when in the oven, keeping it amazingly succulent, while complementing its natural flavours,” Mooney said.
Heinz is planning an ad campaign to support the range later this summer.
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By GlobalData
