UK frozen food retailer Iceland Foods is considering rolling out its stores across Eastern Europe, the company confirmed today (25 February).

The group has been mulling its options in the Polish, Czech and Hungarian markets, a spokesperson confirmed.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

In an earlier interview with the Daily Mail, Iceland chief executive Makcolm Walker said: “Frozen food barely exists in Eastern Europe and the question is: ‘does this mean there is no market or a big market?’ Lifestyles are changing and there could be a big opportunity.”

The company confirmed that it has already met with potential franchise partners.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now