Iceland’s much-vaunted organics campaign was doomed from the outset, a source close to the UK frozen food retailer’s organics buying has told just-food.com. The shocking claims are that senior management went cold on the project before it was even launched, leaving customers confused and suppliers in the lurch. Linking the poor results to the organics project is “absolute unadulterated rubbish,” our source reveals.
Go deeper with GlobalData
To read the full article, click here
