Iglo Group has launched a range of Birds Eye frozen chicken products in the UK.
Restaurant Favourites, Chunky Grills and Chunky Chicken Fingers are available across the UK from today (5 September).
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The Restaurant Favourites line is comprised of three different varieties: Hunters Chicken, Flamin’ Hot BBQ and Sweet Korma.
Chunky Chicken Grills are 50% bigger than the current Birds Eye Chicken Grills range, and are available in three core flavours; Breaded, Battered and Southern Fried.
Two Chunky Chicken Fingers are intended to be the ideal portion size for a main meal and are available in packs of six.
Julian Fletcher, Birds Eye’s general marketing manager, said: “As category leaders in frozen poultry, it’s important that Birds Eye continues to invest in innovating its range to meet real consumer needs and to ensure our best products are available for both new and loyal customers. Research has shown that portion size is a key concern amongst our core consumers so we hope to answer this with our new Chunky range and by offering increased variety of choice for dinner times, we hope to drive footfall and increased sales for retailers, as well as boosting incremental sales within the frozen category.”
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