Kellogg is gearing up to expand its line of Special K snacks in the UK with the addition of a mint chocolate bar.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company has said that the low-fat Special K Bliss Mint Chocolate bar will stand out in a category dominated by fruit and nut flavours.
Kellogg has earmarked GBP6.6m (US$13.1m) to be spent on advertising Special K cereal bars during 2008. Some GBP2m will be spent during the autumn to support the new launch, a spokesperson for the company told just-food.
The company added that it expects Special K Bliss Mint Chocolate bars to initially generate GBP2m in retail sales.
Kellogg hopes that the product development will allow the company to tap into biscuit consumers looking for a healthier, yet still indulgent, option.
“The launch of the new Special K Bliss Mint Chocolate offers a real opportunity for us to tap into a whole new consumer bracket,” Jean-Yves Heude, Kellogg’s, general manager, sales and snacks, said.
“Mint chocolate is a proven favourite in the biscuit category and now Kellogg’s are offering a healthier alternative to consumers who may be watching their shape but still want to snack on a mint chocolate treat.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
