US-based cereal giant Kellogg’s is to launch new style packaging for its popular Corn Flakes cereal in a bid to stop its product from going stale.

The new box will remain in its familiar rectangular form until it has been opened, thereby allowing it to be stacked easily in supermarkets, reported the Daily Mail.

Once opened, the top can be folded and resealed to form a triangular shape in order to maintain freshness.

The new design, which is costing the company £8m (US$14.6m) to introduce, will be backed by a marketing campaign including TV advertising and in-store promotions, the newspaper said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.