US-based cereal giant Kellogg’s is to launch new style packaging for its popular Corn Flakes cereal in a bid to stop its product from going stale.


The new box will remain in its familiar rectangular form until it has been opened, thereby allowing it to be stacked easily in supermarkets, reported the Daily Mail.


Once opened, the top can be folded and resealed to form a triangular shape in order to maintain freshness.


The new design, which is costing the company £8m (US$14.6m) to introduce, will be backed by a marketing campaign including TV advertising and in-store promotions, the newspaper said.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now