Kershaws Quality Foods has launched its “new and improved” ready meals line of traditional British favorites.


The company said the meals are “bigger and better than ever before, making them irresistible to consumers whilst offering even bigger cash margins to retailers.”


Kershaws said it has improved the quality of its ingredients and reformulated its range to remove hydrogenated fats.


“The range has been updated to reflect concerns about health,” a spokesperson for the company told just-food. “Our ready meals have also been given new packaging to maximise their impact.”


The new meals are available in a range of weights up to 500g at various retail and wholesale outlets.


“Our biggest distributors are Farm Foods and Morrisons ,” the spokesperson commented. “We also supply Asda, Londis, Happy Shopper, Alldays and the Spa, among others.”