UK-based dairy products company Langage Farm is this month launching a range of premium ice creams using branded alcohol from the portfolio of drinks giant Allied Domecq.
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The new ice cream range includes Tia Maria Liqueur Spirit with Amaretti Biscuits, Lamb’s Navy Rum and Raisin, and Malibu with Pineapple and Coconut.
Positioned as an indulgent, adult luxury ice cream, the ice cream is made using Channel Island whole milk and double cream.
“Our new range of liqueur ice creams uses famous alcohol brands to create a point of difference,” said Tim Donovan, national sales manager at Langage Farm.
“The universal appeal of the high profile alcohol brands provides a reassurance of quality and taste acceptability and ensures instant consumer awareness. The new range will add value and interest to the ice cream category and is likely to be extended in the future,” he added.
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By GlobalData
