Swiss chocolatier Lindt & Sprungli has entered the snacking category in the UK with the launch of its first treat-size bar for the market.
The Lindor Treat Bar is the confectioner’s first single snack-size bar, at 38g, and comprises six segments filled with a “smooth” centre.
Go deeper with GlobalData
The launch is aimed at encouraging shoppers to upgrade their chocolate bar purchases, the firm said. Lindt is hoping to take advantage of a consumer demand for “accessible, yet premium indulgence” with the bar, it said.
The bar has an RRP of GBP0.69 (US$1.04) and is available in cases of 24 bars.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
