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Swiss chocolatier Lindt & Sprungli has entered the snacking category in the UK with the launch of its first treat-size bar for the market.

The  Lindor Treat Bar is the confectioner’s first single snack-size bar, at 38g, and comprises six segments filled with a “smooth” centre.

The launch is aimed at encouraging shoppers to upgrade their chocolate bar purchases, the firm said. Lindt is hoping to take advantage of a consumer demand for “accessible, yet premium indulgence” with the bar, it said.

The bar has an RRP of GBP0.69 (US$1.04) and is available in cases of 24 bars.

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By GlobalData