Parents on low incomes will be able to apply for vouchers worth at least £2.80 (US$5.29) to buy their toddlers fruit and vegetables.
The scheme, to be known as Healthy Start, will also offer parents of children younger than one year of age vouchers worth £5.60 per week to buy fruit and veg or milk.
Pregnant girls under the age of 18 will also be eligible for the scheme, regardless of family income.
The government estimates around 800,000 people will benefit from the scheme, which will be phased in from the end of this year, reports BBC News Online.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData