Consumers would choose lower prices over loyalty schemes, according to UK supermarket chain Asda’s latest NOP research.
According to the research 93% of Sainsbury’s customers and 95% of Tesco customers would prefer lower prices.
The group most sceptical about loyalty schemes was the 45-54 age group, while over three quarters of interviewees thought that a card did not greatly affect their choice of retail outlet, reported Infomatics.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
