UK brand Lyle’s Golden Syrup has introduced new portion packs into the catering industry, designed for people eating breakfast out of the home.
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Lyle’s Golden Syrup senior brand manager Alison Ashman said: “Research shows us the most significant and fastest growing topping usage is on hot cereal – and it’s the growth of porridge that has been the biggest influence, with usage of Lyle’s Golden Syrup on porridge up by 48%.
“The popularity of this combination has led to increased sales of our easy-to-pour bottles by 22.5% year on year. We are now looking to maximise success for the catering trade. Caterers can now ensure that their customers don’t have to be at home to enjoy delicious Lyle’s Golden Syrup. Providing the distinctive taste of Lyle’s Golden Syrup via portion-controlled servings for their customers is the perfect format.”
Manufacturer Tate & Lyle said that Golden Syrup is worth an estimated GBP19.3m and, trading within the baking, topping and spreads categories, the brand holds 88.2% value share and 88.4% volume share of the golden syrup market.
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By GlobalData
