UK food manufacturer Mariani Foods has launched a new European brand, which will include four beef jerky products.

The Legends line has been launched to highlight the company’s premium product quality, the company said today (18 March). Mariana said the launch also represents a “new generation” of beef jerky, which it says is “soft and easy to chew”, unlike most of the harder jerkys currently available in the UK.

The range, which launched at the IFE exhibition in London today, includes: Original, Bulgogi, Nice ‘N’ Spicy and Biltong variants.

“With the Legends brand we wanted to create a fresh new look for the UK and EU markets which represents this new generation of softer beef jerky, whilst at the same time retaining Mariani’s premium image, quality product offering and heritage,” said Mariani Foods MD Don Nisbet.