UK meat processor Linden Foods is looking to boost sales by almost a third after spending GBP10m (US$15.8m) on improving packing and product development at its site in Northern Ireland.

Linden said the new premises were adjacent to its main processing facility in Dungannon and include an “innovation centre” where the company can look at NPD.

Around 85 jobs are to be created as Linden looks to “lead the way” in terms of innovation and new products in the meat-processing sector.

MD Gerry Maguire said: “Linden Foods business strategy remains focussed on innovation. We are committed to providing our customers with a range of exciting new products that are well ahead of current trends within the food retailing sector. This new facility, which includes a dedicated development kitchen where new recipes can be trialled and crafted, is the next natural step for the company’s growth and will allow us to bolster our position as market leader within the meat processing industry.”

Linden hopes the investment will improve sales by 32%, of which “most” will be outside Northern Ireland.