Mornflake has expanded its cereal range in the UK to include an Oatbran line.

Available in major retailers with an RSP of GBP2.79 (US$4.36), the range is available in four variants: Very Berry Oatbran Muesli, Cranberry & Nut Oatbran Muesli, Nut & Honey Oatbran Crisp and Nut & Seed Oatbran Granola.

The range will be packed in a foil pouch with a zip seal for freshness, the company said.

This is the latest of a number of launches in the UK cereal category in recent months. Ella’s Kitchen last month entered the baby breakfast cereal category, while Dorset Cereals entered a niche market with the launch of a line of Breakfast Pots.

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