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April 11, 2013

UK: Müller to roll out Cadbury Pots of Joy

Muller Dairy is to launch a range of Cadbury desserts in the UK designed to appeal to consumers looking for an after-dinner dessert or snack.

Muller Dairy is to launch a range of Cadbury desserts in the UK designed to appeal to consumers looking for an after-dinner dessert or snack.

Available from 15 April, the Pots of Joy line is available in three variants: Dairy Milk; Caramel; and White Chocolate Buttons.

The pots are available in packs of two and four with an RRP of GBP1.29 (US$1.69) and GBP2.39.

“The Cadbury brand is iconically associated with sweet and delicious treats and that’s exactly what Pots of Joy are all about,” said Muller Dairy’s marketing and R&D director Michael Inpong. “Taking the inspiration from confectionery, they tap into the indulgence and treat-appeal consumers crave from both after-dinner desserts and sweet, chocolaty snacks.”

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