Müller signaled its intention to become the UK’s “largest and most successful” dairy today (27 February), when it launched a drive to recruit new milk suppliers. 

Müller Wiseman Dairies said that it aims to “substantially increase the direct supply of milk” from new farmer suppliers as well as its existing non-aligned Müller Wiseman Milk Group (MWMG). 

MWMG members not currently in one of the major UK retailer’s milk pools will be offered an expansion incentive of 1 pence per litre (ppl) and new suppliers will be offered a recruitment incentive of 1ppl for all volume produced in the first year of supply.

This is on top of the regular MWMG milk price, which currently stands at 30.5ppl, and will be paid in a lump sum at the end of the year. Meanwhile, members who produce 2% more milk on the year will be offered an incentive payment of 0.5ppl.