View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
July 29, 2020

UK “national food strategy” calls for minimum standards on food imports

A "national food strategy" for the UK has made recommendations to the Government in relation to imports resulting from future trade deals.

By Leonie Barrie

A “national food strategy” for the UK has called on the Government to maintain core standards and ensure Parliamentary oversight in relation to food imports resulting from future trade deals.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

The UK’s one-year transition period marking the final departure from the EU ends on 31 December and the country is seeking trade deals elsewhere. This has led some in the food industry to fear it will allow in produce from the US such as chlorine-washed chicken and hormone-fed beef that would not currently be allowed in.

Tackling that possibility, the report, issued today (29 July) said: “Verification programmes – along the lines of those currently operated by the US Department of Agriculture to enable American farmers to sell non-hormone-treated beef to the EU – should be established, so that producers wishing to sell into the UK market can, and must, prove they meet these minimum standards.”

But the report, commissioned by the Government and authored by Henry Dimbleby, co-founder of the Leon food chain, did not dismiss the possibility of such imports.

“Negotiating trade deals is hard. Any blanket legislation requiring other countries to meet our own food guidelines would make it nigh-on impossible. We already import many food products from the EU that don’t meet UK standards. A blanket ban would make it impossible to continue trading even with this most closely aligned of partners,” according to the report.

It added: “There is a subtler mechanism we could use to put in place specific trading standards without requiring a universal ban. The Government should only agree to cut tariffs in new trade deals on products which meet our core standards.”

The report said the verification programme should, “at a minimum”, cover animal welfare concerns and environmental and climate concerns and core standards should be defined by the newly formed Trade and Agriculture Commission.

And it said the Government should adopt a statutory duty to give Parliament the time and opportunity to “properly scrutinise any new trade deal”.

Elsewhere, the report called for free school meals to be extended to another 1.5 million children in England.

It warned that the country’s eating habits are a “slow-motion disaster”.

It said: “One of the miserable legacies of Covid-19 is likely to be a dramatic increase in unemployment and poverty and therefore hunger.”

Chiming with the Government’s newly announced plan to tackle obesity, the report warned of “wilfully misleading” packaging of unhealthy products and the report challenged the “false virtue” of how the food industry presents itself.

The report suggests there is still a culture of “unhealthy multi-buy offers”, and Dimbleby spoke of some apparently healthy fruit snacks that are “clothed in a veneer of goodness and might not be better for you than a Mars bar”.

He gave Marks and Spencer’s Percy Pig sweets as an example, saying they are marketed on the packet as containing all natural fruit juice and placed “right by your kids’ little fingers”.

However, Dimbleby said the first four ingredients listed are forms of sugar such as fructose syrup and glucose-fructose syrup.

just-food has asked Marks and Spencer for a response to this criticism.

This is the first part of the review, with the second part next year expected to focus on environmental issues, such as climate change, pollution, sustainable farming and the spread of diseases.

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food