Swiss food giant Nestlé has said it is to completely overhaul the packaging on its products in the UK to help guide consumers in their understanding of nutritional content and provide them with more, easy to understand information.

“Consumers have told us that they care about their health and that they want clearer, easy to understand information about the content and, where appropriate the nutritional benefits, of our products. The changes we are making will meet those needs,” said Alastair Sykes, chairman and CEO of Nestlé UK.

The initiative will be rolled out across the product portfolio in the UK, including pasta, coffee, confectionery, yogurts and cereals, and will include major brands like KitKat, Shredded Wheat, Fitnesse, Ski and Carnation.

The company is to start the rollout of the new labelling immediately. Packs with the new labelling will be on shelf in the UK as early as April this year.

Nestlé said the new labelling will include information on calories per serving on the front of the pack, while on the back or side of the pack will be: GDAs (guideline daily amounts) of calories and fat per serving; nutritional information per serving and per 100g; facts relating to specific ingredients contained within the product and their nutritional benefits; and how a serving of the product can play its part in a balanced diet, where relevant.

“Our long-term focus is on improving the nutritional qualities of our existing products and on launching new great tasting, healthier products that people can easily integrate into their diets. At the same time, we want to ensure that our consumers have all the information they need in a clear and concise format. Our product reformulation programmes and our labelling changes will go a long way towards that goal,” Sykes added.

Nestlé UK said it has also accelerated its product reformulation programme by extending its salt, sugar and fat reduction programmes across its product portfolio. This has included the removal of trans fatty acids from confectionery and cereal products, salt and sugar reduction in cereals and salt reduction in soups and sauces.