View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 11, 2008

UK: Nestlé drops Rowntree name

Confectionary giant Nestlé is dropping its Rowntree Mackintosh division name 20 years after it’s adoption.

Confectionary giant Nestlé is dropping its Rowntree Mackintosh division name 20 years after it’s adoption.

The Nestlé Rowntree division will now come under Nestlé Confectionary UK, but brands such as Fruit Pastilles and Fruit Gums will hold on to the Rowntree name.

A spokesperson for Nestlé told just-food: “The decision was made to bring the UK in line with the rest of the confectionary around the world. There will be no change to what consumers recognise as the Nestlé brand.”

At the confectioner’s recent Annual General Meeting, managing director Paul Grimwood said Nestlé Rowntree had now completed two years of a successful three-year “fit for the future” business improvement programme.

He said that while the company was proud of its association with the Rowntree heritage, the company’s division name should better reflect what the company does.

Related Companies

Topics in this article: , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food