Nestle has launched a range of cooked, sliced hams in the UK under its Herta brand.
The Swiss food maker is trialling four lines in Sainsbury’s stores – a beechwood smoked ham, a classic French line, a continental grilled SKU and an oven-roasted herbed product. The hams are priced at GBP2.00 (US$3.18).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
When contacted by just-food, the company declined to comment further given the launch is a trial.
The Herta brand, which Nestle acquired in 1986, is better known for frankfurters.
