Quest Food, producer and manufacturer of flavours and food ingredients, has announced the global launch of 40 previously unknown savoury flavour molecules known as High Impact Flavour Ingredients, or Hifi aromatics.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Quest flavour experts, chefs and researchers spent three years identifying the Hifis, and the range will form the cornerstone of the company’s new range of 25 High Impact Taste (HIT) flavours, designed to create distinctive aroma profiles at low concentrations. They will be produced in a dedicated factory designed and built at Naarden, in the Netherlands.


Among the first HIT flavours to be launched, beef and chicken types will be available in both liquid and powder forms. Specifically, the range includes beef broth, beef stock, grilled beef, dark roast beef, light roast beef and boiled chicken.


John Smit, Quest’s Global Marketing Director, Culinary, commented: “The importance of smell in the perception of great tasting food has always been recognised – it awakens the appetite, heightens the enjoyment and boosts the whole eating experience. The demand for aromatic flavours, or top notes, is now reaching a peak.


“HIT flavours are designed to perform in culinary applications, including soups, bouillons and stock cubes, noodle soups, ready meals and processed meats. In fact, anywhere that a specific aroma is required to deliver a full taste.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In a press release, the company explains that “HIT flavours are of crucial importance to Quest’s creative strategy and typify the business’ determination to build a reputation for creativity and consumer insight”. Furthermore, Quest aims to “create a difference by maximising the sensory impact of the world’s most innovative consumer products”.


Quest is a member of the ICI group, and supplies flavours and ingredients to six main food markets: bakery/confectionery, beverages, culinary, dairy, snacks and pharma & nutrition. On the flavours side, the company specialises in natural and nature-identical flavours (for example vanilla, strawberry, chicken and beef, bread, chocolate and coffee) and its ingredients portfolio includes; emulsifiers, hyrocolloids (which give structure to meat, baked goods and dairy products) and bio-ingredients that add taste, texture or extended shelf-life to baked, dairy or savoury goods.