The Unilever-owned ice cream brand Magnum has been given a packaging facelift and five new flavours have been added to the range.
The wrappers for Magnum Classic and White Magnum are both now embossed with the M-hallmark, aimed at underlining quality and indulgence.
In addition, Unilever has introduced a new recipe for Magnum White and added five new flavours to the range: Almond, Mint, Double Caramel, Triple Chocolate and Dark Coconut.
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
