Noble Foods, the UK’s largest egg producer, has struck a long-awaited deal to buy a majority stake in upmarket puddings maker Gü.

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The agreement had been expected by the end of 2009 but a Noble spokesperson today (21 January) confirmed the company had secured the shareholding.


Noble has interests in the desserts busines after buying Serious Food Co. in 2008.


The management at Gü, which was founded in 2003 by owner and managing director James Averdieck, are also understood to be planning to stay on to help develop the business.

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