The UK arm of Austrian dairy Nom is launching its Nom Naturally yoghurt into the UK market.

The range, which includes Naturally Creamy and Naturally Good, is being promoted as containing “100% natural ingredients” and follows the completion of the company’s GBP60m (US$93m) “state-of-the-art” Shropshire dairy.

Naturally Creamy is available in three 175g fruit flavours – Senga Strawberry, Alphonso Mango & Passionfruit and Morello Cherry; and two 150g crunch granola styles – Granola, and Granola and Belgian Choc Chip.

Naturally Good will be available in two varieties; layered and smooth. The layered yoghurts come in – Senga Strawberry, and Morello Cherry. The smooth, “child friendly” flavoured yoghurts include Strawberry, Strawberry and Banana, and Raspberry.

Nom Dairy UK’s managing director David Potts said: “The strategy behind the new Nom UK dairy and launch of the Nom Naturally brand, is that currently over half of dairy products are imported so there is a massive opportunity to add value to customers by supplying locally.

“Nom Naturally fills a gap in the market by delivering the combined benefits of great taste, dairy goodness and 100% natural ingredients at very competitive prices, ticking all the boxes for today’s consumers. The launch will be backed by a range of in-store marketing activity.”

The products are available in Morrisons stores.