PepsiCo executive Neil Campbell is set to become the managing director of UK baker Warburtons.

Campbell, president of PepsiCo’s Tropicana Beverages North America unit in the US, will replace Robert Higginson, who left Warburtons last year after 11 years with the business.

Warburtons chairman Jonathan Warburton took on the role on an interim basis while the company looked for a new MD.