UK-based pet-food business Scrumbles has received GBP6m (US$7.3m) in funding from investment company BGF.

The cat- and dog-food company was founded in 2018 by wife – and CEO – Aneisha Soobroyen and husband Jack Walker.

Scrumbles, which is based in London, produces and sells “gut-friendly” pet food directly to shoppers online and through retailers including Tesco and Pets at Home.

BGF’s investment will help Scrumbles to hire a new finance director among other new roles, as well as fund marketing. Financial terms were not disclosed.

As part of the transaction, Mike Brehme, the CEO of Typhoo Tea, will join the Scrumbles board as non-executive chairman. BGF portfolio manager Daria Polunina will become a non-executive director.

“Pet parents today are more conscious than ever about the health of their cats and dogs and recognise the important role nutrition plays in their wellbeing. We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health,” Soobryen said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Scrumbles received its B Corp recertification this year, after initially certifying in 2018. A statement from BGF claims the pet food brand’s revenues have trebled since inception, without providing detailed figures.

Daina Spedding, an investor at BGF, described Scrumbles as “an exciting business with an ambitious growth strategy”.

Spedding added: “Pet nutrition is a resilient and growing market and Scrumbles is well positioned to serve the increasing demand for healthier, natural food for pets. We look forward to supporting Aneisha and Jack as they continue to expand the business and build on their significant success to date.”

BGF is a private-equity investor backed by banks including Barclays and HSBC.

Just Food news pages, February 2023: Nestlé “not convinced” by profitability of human-grade pet food yet