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January 24, 2013

UK: Plum Organics acquires Plum UK baby food firm

US baby food producer Plum Organics has acquired London-based organic baby food firm Plum UK.

US baby food producer Plum Organics has acquired London-based organic baby food firm Plum UK.

The acquisition signals the start of international expansion for Plum Organics, it said today (24 January). It also positions the firm as a “leading kids nutrition brand” and the first to offer premium products for infants, toddlers and schoolchildren on an international scale, it said.

Financial details of the deal were not disclosed.

The combined Plum product portfolio will comprise around 150 products with distribution in over 13,000 stores internationally and retail sales in excess of US$120m.

“From the beginning, both companies were inspired by love to improve the health of our little ones by making great tasting organic food a part of a family’s busy lifestyle,” said Neil Grimmer, CEO and co-founder of Plum Organics. “Like Plum Organics, Plum UK is a ‘David versus Goliath’ brand filled with passionate people that are inspired to use the power of business to make a difference in the world. We’re excited to continue this mission together.”

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