The ‘tweenie-boppers’ pop sensations Steps have received an unusual edible accolade; US food giant Heinz has launched a canned pasta shapes product based on a series of the band’s dance moves.
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Based on a familiar pasta in tomato sauce format, the tins contain five new dance-inspired shapes; a star (reminiscent of the dance from the band’s “Tragedy” hit), a dancing foot, a hand expression, and a musical note. A sixth pasta shape spells the word “Steps”.
A spokesman for the pop band, which is currently touring the UK, promised the Daily Star: “They love these shapes and are really happy with the way they’ve turned out”.
Band member Lisa Scott-Lee told the paper that she had not yet tried them, but insisted “that’s only because we’re on tour and I haven’t had time to go to a supermarket.”
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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