Premier Foods plc has expanded its Batchelors Cup a’ range with the introduction of a Cup a’ Noodles, Cup a’ Pasta and Cup a’ Rise varieties.
The firm, which already manufactures Batchelors Cup a’ Soup, said that it hopes the move will enable it to cash in on lunchtime sales. Premier said that it was a “tasty”, “convenient” and “healthy” lunchtime mean option.
The new lines come in various flavours and will be in store next month and the products are available in cup or sachet packagnig.
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