Premier Foods has launched a range of Cadbury Chocolate Cake Bites, under licence.
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The cakes, which come in a plastic tub, are available in three flavours: Choc Chip, Caramel and Triple Choc Crisp.
The Bites will tap into both the “sharing and special treat markets”, Premier said.
“New Cadbury Cake Bites have been designed with sharing in mind,” said Jon Marshall, Cadbury cakes marketing controller at Premier.
“They will be enjoyed by families, friends or workmates, meaning plenty of sales opportunities… The Cadbury brand is synonymous with quality and great taste, and is set to be a key growth driver for the ambient cake market.”
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