A campaign to persuade supermarkets to stock local produce has received high profile backing from the Prince of Wales.

Prince Charles has consistently shown interest in agricultural and environmental issues, running an organic farm at his Highgrove estate and criticising GM crop development. His backing of the new report echoes a rural action plan he unveiled earlier this year in a bid to boost the fortunes of market towns and the countryside in the aftermath of the foot and mouth crisis.

The new report and campaign, attempts to highlight the benefits to local farmers and businesses and the UK economy in promoting home grown and locally produced food. Local sourcing also makes sense for big businesses in reducing distribution costs.

The report was devised by the Institute of Grocery Distribution (IGD) food industry body, after research showed that shoppers dislike aspects of global food production. They also reported that customers increasingly want to know how food is produced and where it comes from.

Prince Charles has stressed that connecting local producers with consumers creates a vital link.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.