UK food group Princes has devised a GBP1.6m (US$2.5m) advertising campaign across its portfolio to push its ‘Yours to Enjoy’ brand message.

The campaign, which launches this month, aims to promote the “different usage occasions, seasonal recipe inspiration and the health benefits” of Princes’ ambient food and drink portfolio. 

The activity runs to January 2013 and will predominantly target a female audience through magazine advertising and promotions, online, PR and in-store activity.

Last month, Princes launched a range of “on-the-go” tuna salads in a bid to “invigorate” the added-value tuna sector in the UK.