Flavour manufacturer Quest is launching a new method to predict and design consumer-preferred flavours in foods. 

The company’s LISA method combines data on the flavour components that determine consumer liking with data on sensory attributes, such as creaminess, juiciness, ripeness or sweetness, and on consumer preferences.

The data links flavour preferences for specific groups of people, related to their lifestyle, gender, affluence and many other variables.

Quest predicted LISA could boost consumer preference for brands by between 20% and 30% in some applications.

Quest Flavours group vice president Cees de Jong said: “The desired result, for food manufacturers, is more efficient and thorough NPD processes that, thanks to the flavours better satisfying consumer preferences, will help increase brand loyalty and market share. We’re excited about the possibilities and the initial customer feedback has been extremely encouraging.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The firm said that its new method, which stands for `Linking flavour Ingredients and Sensory data to Acceptance’, can predict that a male in France will prefer a juicy, slightly peel-like orange, while their counterpart in India will prefer a sweet, slightly mandarin-type orange.

LISA was first developed as a prototype by Quest in 2001 and applied to a regional strawberry flavours market.