R&R Ice Cream is to launch a range of Nestle ice cream pots for the UK market.
The Nestlé Potz range will be available from September, the firm said today (9 August) and will see four of Nestle’s confectionery brands developed into smaller serve ice cream tubs for the at home market.
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The four variations available in 220ml tubs include; Aero, Smarties, Rolo and Toffee Crisp.
R&R will partner with DVD rental firm Lovefilm to launch the range, which will involve discount vouchers, a presence on Lovefilm’s website, banner advertising and a sponsored weekly newsletter.
Charlotte Hambling, senior marketing manager at R&R, said: “We’ve designed and launched Nestlé Potz to satisfy a genuine consumer need for an affordable, premium treat. We firmly believe this launch to be an incremental opportunity as it fulfils a gap in the market for what is a growing consumer usage occasion.”
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Nestlé Potz have an RRP of GBP1.29 (US$2.06) with multi-buy offers available such as two for GBP2 or three for GBP3.
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