The latest UK grocery market shares from TNS Worldpanel indicate that the battle for second place behind Tesco is hotting up, with Sainsbury gaining ground on Asda.
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The latest TNS Worldpanel rankings for the 12 weeks ending 21 May 2006, show Asda still holding on to second place with a 16.4% share. Asda’s year-on-year growth rate was put at 4%.
However, Sainsbury’s recovery is continuing with its year-on-year growth rate remaining at a healthy 5%, lifting its market share from 15.8% to 16.0%.
Nevertheless, both retailers have a challenge to catch up with market leader Tesco which continued to grow ahead of the market, thereby increasing its share to another record high of 31.1%.
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