Yumsh Snacks, the UK savoury snacks maker and owner of the Ten Acre brand, plans to launch a range of chocolate products.

Tony Goodman, the CEO of Yumsh Snacks, told just-food the company had embarked on a “soft launch” of its Bean & Pod range of chocolates “with a very limited number of retailers” in the UK.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Speaking to just-food at the IFE trade show in London yesterday (22 March), Goodman said Yumsh had “lined up” three UK and three overseas distributors for the chocolates. Distributors in Germany, Canada and Gibraltar had taken on the range.

On Yumsh’s UK plans for Bean & Pod, Goodman said the company was not looking to secure listings with the company’s major multiple retailers. “We’re not seeing these as Big Four-type products. We will be pushing these out to our customer base, both distributors and direct to retail in a number of places, gauging the reaction and building it up.”

Yumsh’s business has so far focused on savoury snacks. Goodman insisted a move into chocolates had been part of the company’s growth strategy.

See Also:

“We’re a snacks business. We started with crisps, we moved onto popcorn. Chocolate was always in our sights; from the beginning it was always part of the plan. So, not really a left-hand turn, more a direction we were always going to take. We’re providing premium snacks products for people of discerning taste and the general market,” Goodman said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Yumsh’s savoury snacks business has focused on providing free-from products. Goodman said initially the company’s move into chocolates would focus on conventional products. “It’s not completely free-from. We do have a dairy-free selection. We will be looking to introduce more free-from products in the future.”