Following Abbott Mead Vickers’ successful October launch of St Ivel’s Carapelli brand, the company has gained the advertising contract for the entire of St Ivel’s £9m yellow fats business. This means that D’Arcy will lose the accounts for Vitalite, Golden Churn, St Ivel Gold and Utterly Butterly.
The managing director at AMV, Cilla Snowball, commented: “These are great brands with huge potential. We pitched hard and we look forward to developing great work.”
Sign up for our daily news round-up!
Give your business an edge with our leading industry insights.
Just Food Excellence Awards - Have you nominated?
Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!
Nominate Now
