Tabasco, the pepper sauce brand, is launching four Louisiana-inspired sauces and marinades in the UK.
Associated British Foods, which licenses the brand from owner The McIlhenny Company, is rolling out sweet chipotle and cola; chipotle and smokey sourbon; peppery deep south creole; and fruity and fiery habanero.
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The new Tabasco varieties will be available this month in Asda, Sainsbury’s, Tesco and Waitrose, ABF said.
“American flavours like chipotle, creole and bourbon are all the rage in the restaurant sector. By bringing these same flavours into the home we hope to give consumers recipes that they’ll love, whether they want something hotter or just want to give their favourite dishes a mild kick,” AB World Foods marketing director Peter Baxendell said.
