British supermarket giant Tesco has revealed that it will be extending the sector’s price war to include electronic goods.
“We want to make sure everyone in the UK has access to electrical goods of all sizes at lower prices,” said Tim Mason, marketing director at the top-ranking retailer. He added that shopping at the chain could save consumers hundreds of pounds.
The announcement has been timed to coincide with the sale of cut-price televisions at five stores around the country. Many stores already sell smaller electrical goods, such as toasters, but Tesco aims to gradually extend its range to around 1,500 different products, including dishwashers and freezers.
A limited number of stores will be able to stock the range initially at least, but customers can order the products over the Internet. Tesco is also offering free delivery, and cheaper warranties.
The move is expected to cut into the profits of high street electrical retailers, such as Dixons or Comet.