UK retailer Tesco has revealed details of its price comparison coupon scheme, set to launch across its stores from tomorrow (12 March).

The retailer will transfer its Price Promise promotion across both branded and own-label products to a till-based system from tomorrow, as revealed by just-food on Friday. The scheme is an extension of its trial of a point-of-purchase voucher system in Northern Ireland.

The scheme compares the overall cost of a basket of groceries and matches the prices against the same or equivalent products from Asda, Morrisons and Sainsbury’s. If the basket would have been cheaper elsewhere, a coupon for the difference in price, up to a maximum of GBP10, will be issued automatically to the customer at the till when they receive their shopping receipt. customers will receive their coupon by email.

“We’re working hard to build a better Tesco for our customers in the UK, and Price Promise is an important part of that. It gives our customers complete confidence that they won’t lose out by shopping at Tesco,” said Tesco UK MD Chris Bush.

“We’re the first major retailer in the UK to compare our prices against the branded and own label prices of our competitors and give customers an automatic coupon for the difference.”

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By GlobalData