Tesco will shelve tomatoes with higher levels of a pigment that has extra potential health benefits than those found in normal tomato vines.

The supermarket chain’s Healthy Living Tomatoes on the Vine range contains up to twice the normal amount of the pigment lycopene – an antioxidant linked with potentially reducing the risk of prostate cancer.

The tomatoes will be sold in a pack containing four to five tomatoes and costing GBP1.89 (US$3.3), with demand for the fruit having rocketed by 10% in the past year.

Tesco produce technical manager Ian Reed said: “The health benefits of antioxidants such as lycopene in our diets have recently attracted a lot of positive attention from both the medical and culinary worlds.

“Functional foods such as tomatoes naturally have high levels of lycopene however this naturally-bred variety has even higher levels than standard ones and tastes great as well.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The tomatoes, originally bred in Holland, have been grown by Humber VHB in Runcton, West Sussex, and are to be trialled on the south coast of England. An organic range of the tomatoes is expected to follow later this year