Retail giant Tesco is to build on its Clubcard loyalty scheme in the UK with the launch of a programme to include more rewards and last-minute deals.

The scheme, known internally as ‘Love Loyals’ will encapsulate a raft of new deals to be launched through the retailer’s Clubcard scheme, a spokesperson told just-food today (17 April).

The deals will include last-minute offers like the ones launched in January for 1,000 discounted London Eye tickets, and 10,000 Merlin annual UK attraction passes reduced from GBP46.50 to GBP3, which ran through to the end of March.

“We continually look at how we can offer our customers even better Clubcard benefits and deals, such as personalised offers on products they regularly buy, exciting new clubcard reward partners and the very popular short term ‘when they’re gone, they’re gone’ promotions,” Tesco said.

The new offers are expected to launch later this year or early in 2013.

A spokesperson for Tesco told just-food: “Tesco Clubcard are doing more of what customers love, such as our personal offers sent out based on what you buy in stores. If a customer buys avocados or [Mars Inc chocolate brand] Galaxy you will receive vouchers for money offsetting these purchases.

“We are also doing more last minute deals, and our rewards partners are very popular with our customers, so we are always look at ways of introducing more reward partners. We are looking at what is working well, what our customer want more of and how we can respond to that.”