A survey of parents indicates that UK toddlers are being fed a “horrifying” diet with far too much junk food.
Go deeper with GlobalData
The survey of 2000 parents, carried out by Mother and Baby magazine and Cow & Gate, revealed that children’s favourite foods included potato crisps and chocolate. Some 90% of toddlers are allowed to eat junk food on occasion, and 80% of parents conceded that their children had less healthy diets than they themselves had had at that age.
Despite the general perception that toddlers eat what they are fed and do not make their own food choices, few parents felt they were to blame for their toddlers’ inadequate diets, reported BBC News. Over half of children do not eat the recommended portions of fruit and vegetables each day.
The editor of Mother and Baby magazine, Karen Pasquali Jones, raised concerns about the fact that more toddlers are eating outside of family mealtimes, often in front of the TV. She commented: “Toddlers need the experience of sitting up at the table – it not only encourages them to eat properly, it improves their speech and social skills and encourages them to try new foods.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
