Unilever is repackaging its Knorr stock pot line in response to changing consumer trends.

The company is launching four- and eight-pack formats that will be available at a lower price point, the company said.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The move is a clear reflection of the tough economic environment in the UK, as consumers look for products at lower entry price points.

It comes at a time when competition in the stock category is stepping up, with the recent launch of Bisto into stock-pots by Premier Foods plc.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact