Unilever has continued its drive to improve the fortunes of its Flora spreads business, with plans for a rebrand.
The company said the move aims to “drive value growth” back into the butters and spreads category.
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Flora sales were hit when the group reformulated its recipe earlier this year, only to be forced to back pedal after a consumer backlash.
The rebrand includes the return of the “iconic sunflower” and will be supported by a “heavyweight” GBP12m (US$18.7m) marketing campaign, the company added.
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