Unilever has continued its drive to improve the fortunes of its Flora spreads business, with plans for a rebrand.

The company said the move aims to “drive value growth” back into the butters and spreads category.

Flora sales were hit when the group reformulated its recipe earlier this year, only to be forced to back pedal after a consumer backlash.

The rebrand includes the return of the “iconic sunflower” and will be supported by a “heavyweight” GBP12m (US$18.7m) marketing campaign, the company added.