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March 11, 2013

UK/US: Aspall takes vinegars into US

UK firm Aspall is to sell its vinegars in the US for the first time with a listing with Whole Foods Market.

By Dean Best

UK firm Aspall is to sell its vinegars in the US for the first time with a listing with Whole Foods Market.

Aspall said it has secured a deal to sell six of its vinegars through 200 Whole Foods stores.

Henry Chevallier Guild, a partner at Aspall, said: “Whole Foods Market shares the same philosophy as Aspall with its emphasis on artisanal and quality products, and was therefore a natural partner to introduce our speciality vinegars to the US.”

The company is selling its vinegars in 350ml bottles as opposed to 250ml bottles in the UK “in response to demand”, it said. Aspall also has listings for its vinegars in Ireland, Sweden and Denmark.

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