The UK vegetable industry would be wise to make its produce appear sexy and fashionable if it wants to increase sales, according to Alex Bingham, spokesman for the Brassica Growers’ Association (BGA).

Speaking at a Brassica Conference hosted at HRI Wellesbourne, Warwickshire, Bingham said that the UK should use bolder advertising such as that currently appearing in Denmark, which features an image of a man and woman, both made of fruit and vegetables, having sex. The tagline reads “six times a day”.

“I don’t believe for one minute that we could use such a campaign in the UK,” he admitted: “But there are opportunities that we could take advantage of.”

According to the Fresh Produce Journal, the advert prompted a 16% increase in sales of fresh produce in Denmark.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.