Waitrose has stopped selling milk in environmentally-friendly pouches, the UK retailer has confirmed.
The company, which introduced the milk pouch and jug concept in a bid to reduce packaging, told just-food that the concept had met with poor consumer demand.
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This, a spokesperson said, had resulted in milk being thrown away.
“We simply were not selling the product, which has a limited shelf life. This unnecessary food waste was unacceptable,” the spokesperson said.
The spokesperson added that the upmarket grocer would continue to look at other policies to reduce packaging.
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